The English Schools’ Football Association (ESFA) is delighted to announce Utilita, the smart energy experts, as a new Principal Partner to the Association and sponsors of the ESFA’s YouTube channel, ESFA TV.

Utilita, who are about to officially launch a brand new #EnergyHigh5 campaign, encouraging the nation to make five simple adjustments to their energy habits at home in order to make a big saving on wasted energy as well as their bills, have partnered with the ESFA to support the activity undertaken by their two England squads for the next three years.

Thanks to the new partnership, the ESFA will be able to heighten their coverage of their international activity for the England U15 Schoolgirl and England U18 Schoolboy squads, from January 2020 as the International season gets underway. As the new Official Energy Partner of the Association, Utilita will initially support the activity provided for the two squads and are also the official front of shirt sponsors for this season’s kit – emblazoning all 36 players with their Energy High 5 campaign branding, to help spread their message to “waste less energy and start saving money”.

Phil Harding, ESFA Chairman said; “The English Schools’ Football Association is very pleased to have secured sponsorship from Utilita and to be able to formally announce them as a Principal Partner for the Association from January 2020. The International activity provided by the Association for young players in England really is the pinnacle of schools’ football activity and to be able to increase the value of what we can provide for them through this partnership, is a real asset to the Association. We are keen to help promote and to support their Energy High 5 campaign – as we believe this conveys an important message and one that we should all be sharing in to help stop wasted energy in England.”

Jem Maidment, Director of Marketing and Communications said; “Utilita is proud of its growing commitment to British football – from Premier League, to grassroots – so we are delighted to be supporting the ESFA and the future stars of English football.

“We also want to use our partnership with the ESFA to spread our message to encourage England’s young people to reduce their energy usage as part of our new #EnergyHigh5 campaign.”

Energy High 5 Campaign

Utilita’s #EnergyHigh5 campaign, which officially launches in early January, is a positive behaviour change campaign designed to educate the nation on how every household can waste less energy and save approximately £163 on their annual energy bill by making five simple and free-of-charge adjustments to the way we use energy at home, including:

  1. Turning the heating off, when out (£80)
  2. Turning lights off in unoccupied rooms (£14)
  3. Using a 30C wash instead of 40C / 60C (£9)
  4. Avoid using standby mode (£30)
  5. Unplug unused electrical items (£30)

The campaign will include school and sports team education programmes, access to subsidised energy saving items and white goods, and will put pressure on the UK Government for new rules to support consumer choices – all of which will be supported by some of the nation’s best known personalities. To sign up to the Utilita #EnergyHigh5 Pledge and access simple-to-follow advice on reducing energy wastage, visit www.Utilita.co.uk/energyhigh5

The ESFA is delighted to welcome Utilita on board with the Association and look forward to a continued partnership over the coming years.


Twitter: @UtilitaFootball

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Facebook: @UtilitaFootball 

Website: Utilita.co.uk