In partnership with the ESFA

The world-famous producers of sticker books and collectables has teamed up with the ESFA to provide teaching resources and opportunities to schools in England.

The Panini Group was established over 50 years ago in Modena, Italy and with its subsidiaries throughout Europe, Latin America and North America, is the world brand leader in published collectables. With the educational reach of football being so varied and accessible, bringing Panini’s outstanding array of football stats, facts and figures into English schools, allows teachers and pupils alike to view the sport in a different and more varied way.

Classroom Challenge  


Classroom Challenge September 2022

September 2022 sees the 9th Panini Classroom Challenge introduced to primary schools in England with a chance for the winners to bag £2,000 for their school, plus prizes for the winning pupil, presented in school by the Panini team.

This latest challenge, celebrating Panini’s FIFA World Cup Quatar 2022Official Sticker Collection, will see participating schools receive a box of Panini goodies for their pupils, including the Classroom Challenge worksheets. The team will be asking pupils embrace a real challenge this time – designing their very own Panini sticker album cover, to secure a place in the running for the prize!

Schools can register to take part in this latest activity by clicking the link below, but hurry – there is only space for 3,000 schools to sign up!

Registered schools will receive their Panini Classroom Challenge goodies in the new school year, in early September 2022, and the competition will run from 19th September – 7th October 2022.

Teacher Feedback

We have had some amazing feedback from teachers from across England on the benefits of receiving these goodies and entering our competitions – here are some of our favourites:

“Although we didn’t win, our children have absolutely loved taking part. The packs have gone down a storm and I’m constantly getting children coming up to me to show me which players they’ve got.”

“The packs have gone down very well in school. We had a few spares left over from the ones originally sent, which have made a fantastic motivational tool and prizes for outstanding work.”

“Thank you for organising this competition. Our sports-mad Y6 children really enjoyed the opportunity to design a trophy and challenge each other with the packs.”

“A really popular competition, thank you so much for organising it!”

What we’ve done before…

The first classroom challenge required primary school children to design a Panini sticker book album cover for the 2018 world cup alongside a world cup song and a match report of the children’s favourite historical world cup match. The following year the challenge involved designing a football shirt and was situated around Panini’s road to Euro’s 2020 campaign. 2021’s challenge was to ‘Design a Football competition’ which ran throughout April and May 2021, saw over 8,000 entries from hundreds of schools across England. Linara from Fossdene Primary School was the winner of the challenge with her amazing design below: 

EURO21_Stickers_Sampling Leaflet_WINNER ART

January 2022 saw us launch the “Design a Football Boot” Classroom challenge which saw over 10,000 entries, the highest number of entries received for a classroom challenge to date! The winner was Oliver from St Gilberts RC Primary School in Manchester- check out his amazing football boot design below and some pictures from his Panini school presentation.

Nick Clark, Special Projects Editor for Panini UK, said: “We were so impressed to see over 10,000 entries from schools participating in the Classroom Challenge competition to design a football boot. The level of detail and creativity of the submissions was outstanding – a big well done to all those children who sent in their amazing creations. Congratulations to our winner, Oliver from St Gilbert’s RC Primary School, for creating such a clever, well thought-out design. We look forward to presenting both Oliver and the school with their prizes soon.” 

Good luck to all the schools that enter – we can’t wait to see your entries!

Terms & Conditions

Please find the competition rules and terms and conditions below.

PL 2122 – General Competition Rules

PL 2122 – T&Cs -Final

“Panini, a brand synonymous with football, is incredibly excited to be working with the EFSA on these exciting projects. We have no doubt that all activity created will be an enriching and educational experience for all of the pupils involved”

Nick Clark, Special Projects Editor, Panini


Check out more previous Panini Classroom Challenge Entries below:


Twitter: @OfficialPanini

Instagram: @paniniukofficial

Facebook: ‘Panini UK’