In partnership with the ESFA

The world-famous producers of sticker books and collectables has teamed up with the ESFA to provide teaching resources and opportunities to schools in England

The Panini Group was established over 50 years ago in Modena, Italy and with its subsidiaries throughout Europe, Latin America and North America, is the world brand leader in published collectables. With the educational reach of football being so varied and accessible, bringing Panini’s outstanding array of football stats, facts and figures into English schools, allows teachers and pupils alike to view the sport in a different and more varied way.

Classroom Challenge  

Classroom Challenge Logo

As part of our ongoing partnership, we are delighted to be able to provide primary schools across England the chance to celebrate Panini by taking part in the official classroom challenge that has been running since 2017. 

CLASSROOM CHALLENGE: Panini Premier League 2021 Official Sticker Collection

The Classroom Challenge continues into 2021 with a brand-new opportunity for primary schools to win £2,000 cash with a ‘Design a Football’ competition – but hurry, there’s only 1,500 packs up for grabs!

1,500 primary schools will be receiving packs in January and the Classroom Challenge competition will be open for schools to submit their pupil’s artwork until 29 January 2021. 

To be in with a chance of receiving packs for your school and entering the Classroom Challenge competition, simply regisiter your school using the link below: 

Competition entries will only be accepted electronically and should be sent to by 5pm on 29 January 2021.

Prizes are in store

The entries will be shortlisted and winning design  chosen following the competition closing date. The pupil who’s design is chosen will win a £50 Amazon voucher, a football shirt of their choice and a school assembly from Panini* – the school that they attend will also win a cheque for £2,000 cash to spend as they see fit – a wonderful opportunity for one lucky primary school in England! 

What we’ve done before…

The first classroom challenge required primary school children to design a Panini sticker book album cover for the 2018 world cup alongside a world cup song and a match report of the children’s favorite historical world cup match. The following year the challenge involved designing a football shirt and was situated around Panini’s road to Euro’s 2020 campaign. The most recent classroom challenge involved designing a trophy. We received some amazing entries including that of the winner, Jack from Beckwithshaw Primary school seen below. 


Good luck to all the schools that enter – we can’t wait to see your entries!

*Panini and the ESFA will follow Government Guidance and school policies in line with COVID-19 restrictions in terms of the presentation assembly

Terms & Conditions

Please find the competition rules and terms and conditions below.

Classroom Challenge – Jan 2021 – T&Cs

Classroom Challenge – Jan 2021 – General Competition Rules

“Panini, a brand synonymous with football, is incredibly excited to be working with the EFSA on these exciting projects. We have no doubt that all activity created will be an enriching and educational experience for all of the pupils involved”

Nick Clark, Special Projects Editor, Panini



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