In partnership with the ESFA

The world-famous producers of sticker books and collectables has teamed up with the ESFA to provide teaching resources and opportunities to schools in England

The Panini Group was established over 50 years ago in Modena, Italy and with its subsidiaries throughout Europe, Latin America and North America, is the world brand leader in published collectables. With the educational reach of football being so varied and accessible, bringing Panini’s outstanding array of football stats, facts and figures into English schools, allows teachers and pupils alike to view the sport in a different and more varied way.

Classroom Challenge 2019 

Classroom Challenge Logo

As part of our ongoing partnership, we are delighted to be able to provide primary schools across England the chance to celebrate Panini by taking part in the official classroom challenge that has been running since 2017. 

The first classroom challenge required primary school children to design a Panini sticker book album cover for the 2018 world cup alongside a world cup song and a match report of the children’s favorite historical world cup match. The following year the challenge involved designing a football shirt and was situated around Panini’s road to Euro’s 2020 campaign. The most recent classroom challenge involved designing a crest of the children’s choice. We received some amazing entries including that of the winner, Nia from Brunswick Primary school seen below. 


A brand new classroom competition is coming in the coming days, don’t miss out on the opportunity to get involved! Register your primary school via the link below for some Panini freebies and the opportunity to enter the competition:

“Panini, a brand synonymous with football, is incredibly excited to be working with the EFSA on these exciting projects. We have no doubt that all activity created will be an enriching and educational experience for all of the pupils involved”

Nick Clark, Special Projects Editor, Panini



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