ESFA Hotshots

The ESFA Hotshots intra-school campaign

Hotshots is an exciting initiative created by the ESFA, which is all about intra-school football. The project’s aim is to get as many young people as possible playing schools’ football and to build on the success of the inaugural campaign, which saw over 31,000 young people taking part in 21/22.

The ESFA is able to incentivise the activity in the new 22/23 season, so that each school that signs up and organises intra-schools’ football from October 2022 onwards, will be entered into a prize draw with the possibility of winning a £1,500 cash prize from their relevant category!

ESFA Hotshots Guide

We have put together a short guide for you, providing some helpful information on how to plan your intra-school football activity– whether you’re playing on a playground, on a field with jumpers for goal posts, or a 3G pitch. The guide also highlights how the prize draw works and provides a date structure for you to plan your activity around. You can download this below:

Register Your Interest

To register your interest in this season’s ESFA hotshots campaign, please fill out the short survey below.


Participation Certificate:

You can download an ESFA Hotshots participation certificate for your pupils below – if you share any images of your players with their certificates or taking part in activity, don’t forget to tag @schoolsfootball and use the #esfahotshots hashtag in your posts!

ESFA Hotshots Prize Draw

We have put together a fact-sheet, providing all the information you need on how the Hotshots prize draw will work. This includes how we group together draw-categories and allocate the number of entries you will receive for registering your activity. You can download the guide below:

Social Media

We have created some social media assets for you to use to help promote this new campaign and you can download them via the links below. Make sure that you tag @schooslfootball on Twitter, Instagram and Facebook using the hashtag #ESFAHotshots, whenever you share any content – we love to see activity taking place. Feel free to use the images we’ve created for you, or share photos and videos of your pupils in action, in accordance with your school’s recorded images / social media policy.

Twitter: @SchoolsFootball #ESFAHotshots 

Instagram: @SchoolsFootball  #ESFAHotshots

Facebook: Schools’ Football

Season 2021/22

The Hotshots campaign was well received across the country, with over 200 schools registering their interest in organising intra-school football. The participating schools were spread across the entire country with schools from Cornwall all the way to Northumberland and everywhere in between taking part.

Hotshots truly provided the opportunity for young people across England to participate in schools’ football activity. One participating school contacted the ESFA to say: “Thanks to the Hotshots campaign, we have been inundated with requests to have a girls’ year 5 and year 6 football team next season. This will be the first time we have had enough interest to make this a reality and we can’t wait to see them in action from September.

Hotshots encouraged schools and pupils to be able to enjoy football, whether this was playing on a playground, on a field with jumpers for goal posts, or a 3G pitch. If they
organised football activity, they were part of the Hotshots campaign! The prize draw
categories meant that regardless of the type or size of school, everyone could be part of the action. With prizes available in over 9 categories for boys, girls and SEND pupils, this campaign catered for all.

Case Study

Take a look at some of our case studies from the Inaugural ESFA Hotshots campaign below, alongside some key statistics on the campaign’s reach and impact.