In Partnership with the ESFA

The English Schools’ Football Association (ESFA) is delighted to be partnered with Pro:Direct, the World’s largest online specialist sports store, as a new Principal Partner to the Association and sponsors of the ESFA’s International trial programme.  

Pro:Direct have partnered with the ESFA to support the activity undertaken by their two England squads for the next three years, including the provision of international playing kit for both the Boys’ U18 and Girls’ U15 England squads. Pro:Direct will also become broadcast sponsors for all live streamed activity undertaken by the England Schoolboy and Schoolgirl sides, which will be shown via the ESFA’s YouTube, ESFA TV later this season. 

Thanks to the new partnership, this season’s England squads will be kitted out in Nike, as it’s Pro:Direct’s expertise that will allow the ESFA strip to become as close to the look and feel of The FA’s national team kit as possible. This will bring a united look throughout representative football and bring with it a huge sense of pride for all involved. 

The new strip will incorporate the Pro:Direct logo on the sleeve, alongside kit sponsor, Utilita’s logo with front of shirt placement. The full replica kit will also sit alongside other associated product capsules to further compliment this partnership and to give the ESFA a look of true professionalism and collective identity.  

All these products will be showcased and available to buy online at 

Mark Hignett, ESFA Chairman said; “The English Schools’ Football Association are very pleased to have secured sponsorship from Pro:Direct and to be able to formally announce them as a Principle Partner for the Association from September 2021. The International activity provided by the Association for young players in England really is the pinnacle of schools’ football activity and to be able to increase the value of what we can provide for them through this partnership, is a real asset to the Association. We are keen to help promote and to support the work they carry out as specialist sport suppliers and are looking forward to seeing the squads’ new kits in January 2022.”   

Adrian Lake, from Pro:Direct said; ‘Pro:Direct Soccer are very proud to be working with the ESFA and we see this as a perfect partnership to build upon our mutual ambition. Covid has shown us all how important family, friends, sport and activities are, therefore we can not think of a better institution to support.   The ESFA also creates a platform for sporting excellence, pride and collective success so we are also very excited to part of a process that will bring a higher profile to all those involved in representative football throughout the country.  Therefore, this is a very exciting project to be involved in and, as the world’s largest soccer specialist, we feel we are perfectly placed to help energise and inspire football at the heart of every school.  

Our Pro:Direct ‘Clubhouse’ is fully set up to provide kits and kickbacks to all levels of the game, from Schools to the professional elite, so it feels a natural extension of our expertise to be helping in this manner. We also believe our social media presence of over 3 million followers will enjoy seeing this partnership come to life so our extensive reach into the heart of the game affords us the perfect platform to showcase this partnership’  

ESFA Clubshop

The ESFA Clubshop has been created to provide a place for ESFA volunteers and players to purchase branded ESFA gear at a discount rate. Affiliating with our Clubshop provides you with many bonuses including access to our 2021/22 international shirt, 12 months free Elite Plus membership and 10% off your next boot purchase at at Purchasing items through the Clubshop also provides the ESFA with points that they can use to purchase things they need such as equipment for the ESFA U15 Schoolgirls or U18 Schoolboys teams or items to give away to support football activity in schools’.

Click here to affiliate to the ESFA Clubshop


Twitter: @ProD_Soccer

Instagram: @prodirectsoccer