Classroom Challenge, Sponsors and Partners

The Panini Classroom Challenge returns for 2023

The English Schools’ Football Association (ESFA) and Panini are celebrating their 10th Classroom Challenge with an opportunity for primary schools to win £2,000 cash, plus more prizes, and a presentation assembly from Panini.

This latest challenge, celebrating Panini’s Premier League Official Sticker Collection 2023, will see participating schools receive a box of Panini goodies for their pupils, including the Classroom Challenge worksheets. The team will be asking pupils embrace a real challenge this time – designing their very own football kit, to secure a place in the running for the prize!

Schools can register to take part in this latest activity by clicking the link below, but hurry – there is only space for 2,000 schools to sign up!

Registered schools will receive their Panini Classroom Challenge goodies in the new year, in early January 2023, and the competition will run from 9 January–3 February 2023.

Don’t forget to register your school today!

The story so far

Since 2017, the ESFA and Panini have worked closely together to create the Classroom Challenge campaign, with January 2023 marking the 10th challenge to be launched. The collaboration has given thousands of primary schools across England opportunities to receive Panini goodies to use in school and for them to win thousands of pounds of prize money, as part of the competition. 

The Classroom Challenge gives primary school children across the country an opportunity to be creative with art and design, while learning some fantastic Panini facts and filling out fun quizzes and worksheets. The uptake for these challenges has continued to grow and the feedback we’ve received from teachers over the last five years has been incredibly positive. Schools have found the Panini stickers and albums a fantastic vehicle for reward incentives, and many have seen this as a way to introduce ‘swaps clubs’ within school, helping pupils to find new hobbies and learn new skills.

The ESFA and Panini hope to continue to grow the popularity of the Classroom Challenge and to introduce even more schools across England to the competition.

Classroom Challenge, Sponsors and Partners

Panini Classroom Challenge Winner Announced

Through the ESFA and Panini’s ongoing partnership, just prior to the summer holidays, primary schools in England were invited to register to receive some FIFA WORLD CUP QATAR 2022™ OFFICIAL STICKER COLLECTION goodies for their school, including worksheets with a competition to design a sticker album cover. The competition prize was set at a fantastic £2,000 cash for the winning school, plus a £50 Amazon voucher and football shirt for the winning pupil. To top it all off, winners also received the option of a presentation assembly for their school pupils.

And the winner is…

Following a difficult judging process across a staggering 3,000+ entries, the ESFA and Panini are delighted to announce that Melbourne Junior School in Derby produced the winning entry, thanks to Grace from Cedar Class.

The ESFA judges were delighted with the quality of entries submitted from all participating schools and found the level of work that went into each of them was impressively high. As such, they have published the other nine shortlisted entries below because each one is noteworthy, given the work and effort that has gone into every design.  

It has been a pleasure for the ESFA and Panini to see the popularity of the Classroom Challenge continue to grow within schools in England with each new competition launch.

Nick Clark, Special Projects Editor for Panini UK, said: “Panini are proud partners of the ESFA, providing schools with engaging classroom challenges that encourage creativity and the opportunity to win money and prizes. The chance to make a difference to the children’s learning is of great importance to us. We’re always astounded by the number of entries we receive and the amazing designs that the children create. Football can touch people in so many positive ways and we hope that the children will hold fond memories of participating in the Classroom Challenge.”

Stuart Botham, ESFA Chairman said: “The ESFA is delighted to continue to provide Panini Classroom Challenges to primary schools across England. It’s fantastic to be able to offer schools the chance to win some money to spend, but also to see the imaginative and creative designs that pupils come up with for each Classroom Challenge competition. It’s important for the ESFA to show that football is as relevant in schools off the pitch as on the pitch, and this continued partnership with Panini allows us to do just that.”

Take a look at the rest of the shortlisted designs below:

The ESFA would like to thank Grace and all the pupils from Melbourne Junior School, plus all the other competing schools, for taking the time to enter this competition, and for providing such fantastic examples of artistic design by young students.