Classroom Challenge, Sponsors and Partners

The ESFA Panini Classroom Challenge Returns!

Win the biggest yet cash prize for your school with the ESFA & Panini’s Classroom Challenge for 2021

The Classroom Challenge continues in 2021 with a brand-new opportunity for your school to win a huge £3,000 cash with a ‘Design a Football’ competition – but hurry, there’s only 2,000 packs up for grabs!

January’s Classroom Challenge was cancelled due to the lockdown, but Panini and the ESFA were able to share 450 resources out to primary schools in England to help support the key worker and vulnerable children still attending schools. These resources were gratefully received by participating schools…but now it’s time to relaunch the competition for up to 2,000 schools to enjoy in April and May.

The Classroom Challenge returns with some exciting opportunities for your school

For the chance to take part in the competition, putting your school in the running to win a huge £3,000 cash prize, a Panini assembly and trophy presentation, plus a £50 Amazon voucher and a football shirt for the winning pupil. All you need to do is register your school via this link.

Aside from the fantastic Classroom Challenge competition, your school will also receive sticker albums, sticker packets and a competition guide, which you can use within your school. We have had some amazing feedback from teachers from across England on the benefits of receiving these goodies and entering our competitions – here are some of our favourites:

“Although we didn’t win, our children have absolutely loved taking part. The packs have gone down a storm and I’m constantly getting children coming up to me to show me which players they’ve got.”

“The packs have gone down very well in school. We had a few spares left over from the ones originally sent, which have made a fantastic motivational tool and prizes for outstanding work.”

“Thank you for organising this competition. Our sports-mad Y6 children really enjoyed the opportunity to design a trophy and challenge each other with the packs.”

“A really popular competition, thank you so much for organising it!”

To register, simply click here or follow the link at the bottom of the page and enter your details – but hurry, we only have 2,000 packs to send out and you only have until 7 April to register your school! The competition will run throughout April and May and we’re already excited to see the entries we’ll receive. The standards have been incredibly high in previous competitions and we love to see how creative school children in England can be!

The latest Classroom Challenge was won by Jack from Year 6 at Beckwithshaw Primary School in Harrogate after he created a fantastic trophy design, being chosen from over 3,500 entries! Beckwithshaw Primary School have since been presented with a cheque for £2,000 plus some fantastic prizes for Jack during an assembly hosted virtually by Panini in the coming weeks.

Jack’s winning design from September 2020

The ESFA is delighted to be able to share these Panini resources with primary schools in England and are already looking forward to seeing the quality of the latest Classroom Challenge designs!

For further details or information, or to register your school to receive updates, please contact

Register via this link:


Panini share resources for children in school during Lockdown 3

The Classroom Challenge took a backseat this January, but pupils in over 450 schools across England have benefitted from Panini packs while they’re in school during Lockdown 3

Panini and the ESFA were set to kick of 2021 with a brand new Classroom Challenge in schools, based around the Panini Premier League 2021 official sticker collection, but with lockdown 3 restrictions announced in early January, the plan was put on hold.

With the understanding that there was still a large number of key worker and vulnerable children within school during this time, the team behind the ‘Classroom Challenge’ put the competition to one side, but offered some ‘just for fun’ packs out to schools to use with the children who remained within the classroom setting.

Within 48 hours, over 450 schools signed up to receive the items, most of which have now been distributed to participating schools. The ESFA and Panini have received some wonderful feedback from the giveaway, which has been very well received across the country.

Thank you for keeping this going through these difficult times, it will make a big difference to the footy mad kids”

The pack has arrived and the children are extremely excited!! We are going to run a physical challenge for children to win one of the albums and/or sticker packs

Just wanted to say a huge thank you for the pack sent through it’s superb! The children love it and the books are all at home with the key worker children. We are keeping a few spare books for those children who are not in school. Some very excited children today

Thanks so much for the packs/binders etc. The children still attending school were delighted with them. Brought some much needed smiles to their faces

The competition returns for April 2021

The good news is, that the Classroom Challenge will be returning in April, this time celebrating Panini’s UEFA EURO 2020Tournament Edition sticker albums. The competition also boasts the biggest ever cash prize of £3,000 for the school that submits the winning ‘design a football’ entry!

Taking part is really simple, just follow the link below to register your school! Hurry – there are only 2,000 packs to give away!

To find out more about the competition click here.