featured, Football Development, Girls' Football

Pro:Direct Super Schools League kicks off

Pro:Direct, the English Schools’ FA, adidas and The Goalposts League join forces to launch the Pro:Direct Super Schools League

Pro:Direct Soccer, the World’s largest online specialist sports store, has teamed up with the English Schools’ FA (ESFA), the National Governing Body for Schools’ Football in England, adidas and The Goalposts League to introduce an exciting new initiative – the inaugural Pro:Direct Super Schools League. The league kicked off on Monday 12 June and features six schools from the East London area.

The primary objective of the Pro:Direct Super Schools League, is to promote and encourage greater girls’ football participation, outside of school hours. Current statistics indicate that approximately 60% of schools fail to provide equal extracurricular football opportunities to girls, in comparison to boys. Pro:Direct Soccer aim to address this disparity by creating a platform that empowers and inspires young girls to engage in the beautiful game.

According to recent research, an astounding 68% of girls also expressed a fear of judgement as a significant barrier preventing them from participating in football activities. To tackle this, Pro:Direct Soccer have acquired the support of the Goalposts League, a 5-a-side football league in London where women and non-binary people of all levels are welcome to play, to develop a safe and inclusive space for girls to enjoy the sport without fear of being judged. This nurturing environment will enable participants to embrace their passion for football while having fun and building confidence.

The Pro:Direct Super Schools League will offer a range of exciting out-of-school opportunities for girls to showcase their skills, develop teamwork and experience the joy of football. Through the league, Pro:Direct aims to create a transformative experience that not only encourages girls to play football but also fosters a sense of camaraderie and friendship among the participants.

“We are thrilled to partner with the ESFA, adidas and The Goalposts League to launch the Pro:Direct Super Schools League” said Tim Bayliss, Head of Brand Development & Growth at Pro:Direct. “These likeminded brands all have a collective ambition to make football more readily available for her and the Super Schools League will serve as a catalyst for change, challenging the existing barriers that limit girls’ out-of-school participation in football”. Shameek Farrell, founder of The Goalposts League explained “We want to facilitate their personal growth on the pitch, support them with their endeavours away from the pitch, fuel their fire to learn and, most importantly, demonstrate that this is their game and that the possibilities are endless”

Kathryn Swarbrick, General Manager and SVP, adidas Northern Europe said, “The upcoming FIFA Women’s World Cup is an exciting time for fans nationwide, with the potential to continue to ignite a passion for football among young girls. Nonetheless, the persistent obstacles of liited access and insufficient support hinder their regular participation in the sport. To address this challenge, our collaboration with PDS, Goalposts League and the ESFA will create a ground-breaking initiative that provides schoolgirls with equal opportunities to play football on a consistent basis”

ESFA National Finals, featured, Girls' Football, PS Next Level

PlayStation Schools’ Cup Finals at West Bromwich Albion

Here’s everything you need to know about the upcoming PlayStation Schools’ Cup National Finals at West Bromwich Albion’s Hawthorns stadium

The ESFA is delighted to be returning to the Hawthorns, home of West Bromwich Albion FC, for the PlayStation Schools’ Cup Finals 2023, taking place from Monday 22nd – Thursday 25th May. The finals will see 40 teams across the U12-U15 age groups compete for the chance to be crowned national champions!

West Bromwich Albion provides a fantastic venue to host the 20 finals, sponsored by PlayStation and by combining the use of the WBA Academy Dome as well as the main stadium, it provides every team with a fantastic match-day experience from warm up to their post-match meal.


You can see the full fixture schedule for the PlayStation Schools’ Cup Finals below, click left or right to see what games feature on which days.

Show your support

Entry is free of charge and no ticket will be required. Spectators will park in the East Stand Car Park and access the stadium via turnstiles located in the West Stand.  There is no cost to park in the stadium car park. There will be a refreshments kiosk available for spectators to purchase food and drinks.  Souvenir programmes will be available, free of charge.

All PlayStation Schools’ Cup Finals will be streamed live via the ESFA’s YouTube channel, ESFA TV. Each final will feature full commentary and provide a great viewing experience for all those supporters who are unable to travel to the stadium. A player of the match vote for each fixture will go live on the ESFA’s twitter page (@schoolsfootball) 10 minutes before full time so make sure you follow and get voting. Photographs of the day can also be purchased from the ESFA Official Photographer following the event.

The ESFA is delighted to be hosting these National Final events at such a fantastic venue and hope to welcome a number of spectators along to the event to cheer on this season’s finalists as they complete their schools’ football season.