Classroom Challenge, Sponsors and Partners

The Panini Classroom Challenge returns for 2023

The English Schools’ Football Association (ESFA) and Panini are celebrating their 10th Classroom Challenge with an opportunity for primary schools to win £2,000 cash, plus more prizes, and a presentation assembly from Panini.

This latest challenge, celebrating Panini’s Premier League Official Sticker Collection 2023, will see participating schools receive a box of Panini goodies for their pupils, including the Classroom Challenge worksheets. The team will be asking pupils embrace a real challenge this time – designing their very own football kit, to secure a place in the running for the prize!

Schools can register to take part in this latest activity by clicking the link below, but hurry – there is only space for 2,000 schools to sign up!

Registered schools will receive their Panini Classroom Challenge goodies in the new year, in early January 2023, and the competition will run from 9 January–3 February 2023.

Don’t forget to register your school today!

The story so far

Since 2017, the ESFA and Panini have worked closely together to create the Classroom Challenge campaign, with January 2023 marking the 10th challenge to be launched. The collaboration has given thousands of primary schools across England opportunities to receive Panini goodies to use in school and for them to win thousands of pounds of prize money, as part of the competition. 

The Classroom Challenge gives primary school children across the country an opportunity to be creative with art and design, while learning some fantastic Panini facts and filling out fun quizzes and worksheets. The uptake for these challenges has continued to grow and the feedback we’ve received from teachers over the last five years has been incredibly positive. Schools have found the Panini stickers and albums a fantastic vehicle for reward incentives, and many have seen this as a way to introduce ‘swaps clubs’ within school, helping pupils to find new hobbies and learn new skills.

The ESFA and Panini hope to continue to grow the popularity of the Classroom Challenge and to introduce even more schools across England to the competition.

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